MAKE YOUR ECOMMERCE PRODUCTS EASILY ACCESSIBLE & ORGANIZED
More Is Better When It Comes to Product Tagging
You’ve probably heard the cliché, “less is more.” But when it comes to product tagging, more is more. The more tags you have for your products, the better the search results will be when customers look for particular products on your eCommerce website. In addition, when customers search on Google or other search engines, if your product has all the correct tags, it will show up in the search and the customer can click on it.
For example, if a jewelry box is only tagged with “jewelry box,” then it wouldn’t show up for searches containing the words “fancy small container,” “wooden case for earrings,” “trinket holder,” “necklace case,” or any other search terms a customer might use. Therefore, having products tagged with all the relevant product tags allows for better search results and filtering abilities within the site. In addition, the more tags you have, the greater opportunity you have to showcase your products. This is especially important if you have a limited number of products. Having additional product tags allows that product to show up in more searches, which increases marketing effectiveness. The more the customer sees a product, the more likely they are to click on it and potentially buy it.
Including additional relevant product tags also enables customers to find your product when they may be searching for another, but similar, product. This is especially the case for discontinued products and their replacements. If a customer goes online to search for a projector lightbulb that has been discontinued, but your lightbulb is also compatible with that projector, you can tag your product with the discontinued lightbulb’s part number. When your lightbulb shows up in a search for the discontinued one, the customer can see that your lightbulb is compatible with their machine and purchase it. Without the correct product tag, your lightbulb would never come up in search, the customer would never know they can use your lightbulb instead, and you would have lost out on that sale.
A greater number of product tags also gives more flexibility and opportunity to organize data. If your website is difficult to navigate, potential customers will leave and go elsewhere. That’s why it’s crucial to have categories, the ability to filter search results, and have an intuitive layout on your website. In addition, when you need to update your website’s organization, you can easily recategorize products based on different tags as needed. All of this is made possible by having all the relevant tags for each product.